Brooklyn College, in partnership with the Winchester Center for Management Development, is pleased to offer a Non-Profit Management Certificate and an HR Certificate. Certificate program can be accomplished by taking the entire suite. The courses can also be taken individually as needed.
Certified Fund Raising Executives (CFRE): The Non-Profit Management Certificate curriculum has been approved for continuing education points by CFRE, International. Complete the entire suite and receive 24 CFRE Continuing Education Points. Or, enroll in any of the individual courses and earn three to five CFRE Continuing Education Points.
Human Resource Certification Institute (HRCI) recertification: The HR Certificate curriculum has been approved for the recertification credit hours through the Human Resource Certification Institute (HRCI)
Principles of Marketing for Non-Profit Organizations
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for non-profit organizations as well. Marketing is the way that non-profits determine the needs of their clients and their donors. As in the for-profit world, non-profit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how non-profits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the non-profit organization.
After completing this course, you should be able to:
- Define what marketing is within the non-profit environment
- Explain the service-intensive nature of non-profit program activities
- Explain how the marketing mix is expanded for service products (the 3Ps of Services Marketing)
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in non-profit marketing
- Describe the importance of and explain the process of non-profit marketing plan
- Describe how target markets can be identified for donors
- Explain how new service products are developed by non-profits
