Professional Advancement and Continuing Education
Brooklyn College, in partnership with the Winchester Center for Management Development, is pleased to offer a Non-Profit Management Certificate and an HR Certificate. Certificate program can be accomplished by taking the entire suite. The courses can also be taken individually as needed.

Certified Fund Raising Executives (CFRE): The Non-Profit Management Certificate curriculum has been approved for continuing education points by CFRE, International. Complete the entire suite and receive 24 CFRE Continuing Education Points. Or, enroll in any of the individual courses and earn three to five CFRE Continuing Education Points.

Human Resource Certification Institute (HRCI) recertification: The HR Certificate curriculum has been approved for the recertification credit hours through the Human Resource Certification Institute (HRCI)

 

Strategic Marketing for Entrepreneurs

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process

After completing this course, you should be able to:

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

This course is self-paced and online. You will have access to this course for 30 days. Upon successful completion, you will receive a certificate of completion.

Target Audience: This course is designed for adult learners with little or no experience with entrepreneurship.

Level/Prerequisites: Introductory/No Prerequisites

Estimated time to complete: 3-5 hours

Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.

Cost: $129.00

Duration: 30 days


add to cart | view cart | proceed to secure check out

 

 

For information on all of our other programs, see our catalog.